Wednesday, July 06, 2011

Udayavani tops the readership growth in all Bangalore newspapers

Want to share a small happy news with you. We received the detailed analysis of Indian Readership Survey – IRS 2011 Q1 results. Udayavani has recorded an all around growth in its Bangalore edition among all Bangalore Kannada Newspapers.

In Total Readership (TR) – Udayavani Bangalore edition has achieved a remarkable growth of 18.8% while three other top Kannada Newspapers have lost 2.9%, 1.7% and 5.3%.

In Average Issue Readership (AIR) - Udayavani Bangalore edition has grown by a steep 34.9% while two other newspapers have grown by only 1.6% and 1.4% in Bangalore edition and another newspaper has lost an AIR of 6.9%.

This was possible even under a high profile competition and zero marketing schemes. Hubli Edition picture may reflect in IRS 2011 Q2. I thank all my editorial colleagues and marketing team which made this possible. I know, it is not easy to keep the same growth trajectory everytime but will keep striving for better as always.

PS: After I started, the editorial reforms in Udayavani-Bangalore, this is the first IRS report. Hence, this was most critical for me. What else can be the happier news for me than to show such an impressive growth in the area of my operation? Feeling Cool :-)

Thank you readers and my well wishers.